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Station branding is the set of colors, fonts, logo and text styles your graphics share. The Visual Designer offers your brand colors in every color picker, and standard templates and generated graphics are built from it. You set it up once at Settings → Outputs → Branding. The Branding page has four sections: Import from website, Colors, Text and Logo. Click Save branding to keep your changes. The button stays disabled until you change something.

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Import your branding from your website

Enter your station website, like www.yourstation.com, under Import from website and click Import. VRA reads the site and fills in the colors, the heading and body font and the logo. The import takes about a minute and costs no AI credits. After 3 minutes it stops and asks you to try again. The import writes straight to your branding, so check every section afterwards and adjust what you want to change. The import reads your site as it is today: old colors on the site mean old colors in the import. After an import, the Text section can show two extra boxes:
  • Fonts found on your website - Click a font to use it as the heading font.
  • Type scale found on your website - Heading 1, 2 and 3 and Paragraph as your site sets them: font, size, weight, line height, letter spacing and casing. Click Apply to text styles to use them. This changes every layer that uses those styles, across all your visuals.
When the heading or body font is not one of your station fonts yet, a box Import these fonts offers to add it. To import from another site, click Import from a different website.

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Set your brand colors in Branding

The Colors section holds five brand colors: Primary color, Secondary color, Accent color, Background color and Text color. The primary color is the main color in generated graphics, the background color sits behind panels and lower thirds. Under More colors, click Add color for extra colors, like a sponsor red. The new color is named after its hex value. Type a name over it. These colors save straight away, without Save branding. Drag a row to reorder it, or open its menu and choose Delete. Every brand color shows up in the color pickers of the Visual Designer. How linking works is on Brand colors.

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Set the heading and body font in Branding

The Text section has two fonts:
  • Heading font - For titles, like the name on a lower third.
  • Body font - For supporting text.
Both lists show your station fonts. Upload a font first at Settings → Outputs → Fonts, see Use your custom font. A text style set to the heading or body font follows it when you change the font here. Click Open editor next to Text styles to manage your styles, see Text styles.

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Add your station logo in Branding

The Logo section has five image fields, each picked from your Media Hub: Without a logo, standard templates show your station name instead.